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Channel Marketing • Demand Generation • Sales Enablement
We had some great insights at our webinar, Five Ways to Improve the Quality and Value of Sales Enablement Content. Jim Ninivaggi and Marisa Kopec, research analysts at SiriusDecisions, walked us through their experience with technology companies and common sales enablement content challenges.
A key takeaway was that you should approach sales enablement like you do demand generation. Target your message to the right audience, align content assets with the buying and selling cycles and be creative with your delivery. Plus, measure — always measure.
Additionally, our attendees had a chance to give some feedback through poll questions. 50% of respondents are NOT aligning sales enablement content with the sales cycle. They see the need, but they haven’t gotten there yet.
I invite you to download the slides or watch the full webinar replay. We’ve also published an eBook on how to evaluate content. In it you’ll learn how to spend less time and money on content while supporting sellers to even greater heights in performance Click here to download!
Jim Moliski is Senior Vice President of Strategic Services at Launch International. With more than 17 years in the industry, Jim is a recognized expert in both content strategy and sales-enabling technology platform implementation. To read all blogs published by Launch International click here.VN:R_U [1.9.7_1111]Lessons to Improve Sales Enablement Content,
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