• Create Less Content to Drive More Sales

    Be honest: You’re tired of your organization’s marketers and salespeople arguing over what makes content useful. We hear this argument all the time, and it’s one of the reasons we’ve come up with a best-practice-based method for creating great sales content.

    Want a quick primer on how it works? Watch our interactive Prezi, Few and Improved: How to create less content that drives more sales. In it, you’ll learn how to:

    1. Address relevant perspectives
    2. Conduct a content audit
    3. Rank existing sales enablement assets
    4. Plan and execute your content upgrade project

    And if you’re looking for more, download our Few and Improved ebook, which dives more deeply into what it takes to develop an ongoing plan for creating better content and tools.

    Jody Canavan is Owner of Launch International.  Jody uses her experience in marketing and messaging at Launch International to define and build sales enablement programs that produce results. To read all blogs published by Launch International click here.

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    2 Comments to “Create Less Content to Drive More Sales”

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