• Part 2 of 8: A Creative Career Isn’t a Job, It’s a Lifestyle

    Advertising and marketing professionals have always strayed from the typical 9-to-5 schedule, sometimes working odd hours to meet tight deadlines. As projects become more complex and campaign life cycles lengthen, creative professionals will adopt more fluid work styles – completing tasks when it makes the most sense.

    As such, employers will place greater emphasis on finding professionals who have the right skills to get the job done and who can hit ongoing, and often demanding, deadlines. The need to be physically present in an office during set business hours may no longer matter, and work teams will likely become more dispersed.

    Although the ability to work where you want, when you want, can be very liberating, it also can blur the lines between work and play. Why? Duffy says it’s a combination of the economy, fewer people doing more work, and technology creating an expectation for speed.

    Smartphones, tablets and laptops also put you within easy reach of clients and managers. “This connectivity that we all have is a blessing and a curse, but if you manage it properly, it frees you up to be where you want to be and to do the things you want to do,” he says.

    Here, There, Everywhere

    How the number of creative professionals who work remotely will change in the next three to five years:

    Becoming a Work-Life Balance Master

    Creative professionals can have their cake and eat it, too. Here are some ideas for doing so:

    • Draw boundaries. Don’t want clients to expect an email response on a Saturday night? Stop replying to them during the weekend if the answer can wait until Monday.

    • Take advantage of slow times. Many creative teams find themselves with extremely busy periods followed by lulls in their schedules. Use downtime to leave the office early or tackle a pet project that inspires you.

    • Get a life outside of work. Leading a full life feeds your ability to do creative work, so it’s important to make time for your family, friends and hobbies. Duffy, for instance, pursues painting on the side.

    Wired to Work

    How much creative professionals will be connected to the office outside of business hours in the next three to five years:

    Donna Farrugia is Executive Director at The Creative Group, a division of specialized staffing leader Robert Half International Inc., which specializes in placing highly skilled creative, advertising, marketing, web and public relations professionals with a variety of firms. Read the entire white paper, “The Creative Group of the Future.”

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