Select your field of interest to join your peers in exploring IT marketing trends, ideas, insights, and resources worldwide. You must Register to participate in interactive features.
Advertising • Mktg Communications
The public relations industry endured quite a bit of scrutiny in 2012. According to a recent PR News poll of senior PR executives, The Susan G. Komen/Planned Parenthood controversy was the most notable communications crisis of 2012, but they were not alone. Other offenders include, but are not limited to American Apparel, who used Hurricane Sandy as an opportunity to boost sales, Chick-fil-A’s CEO Dan Cathy declaring his aversion to marriage equality and Walmart, who covered up a bribery case to grow its business in Mexico.
With the New Year comes an opportunity for PR to improve its reputation. That involves each PR professional working to achieve and maintain a positive brand perception, for their organizations and for clients. PR Newswire recently asked its followers to define modern PR. Here is what they found: http://blog.prnewswire.com/2012/11/13/what-is-public-relations-infographic/. The results confirm constant motion and digital, strategic storytelling to select audiences. No one said it would be easy!
As PR professionals, it is our responsibility to consider every scenario possible and work closely with clients to mitigate situations like the aforementioned. We can begin this process by ensuring public relations activities are aligned with business objectives. It takes time to become a trusted advisor, and here we are at the start of a new year. What better time than now to resolve to earn the respect our industry deserves?
Joy Reddy is Account Supervisor at Arketi Group, an integrated marketing consultancy that helps business-to-business organizations generate revenue and accelerate growth through intelligent strategy, branding, marketing and public relations. To view all company blogs go to Arketi Group blog site.VN:R_U [1.9.7_1111]Walking the PR Talk in 2013,
Leave a Comment
You must be logged in to post a comment.
Earn a $5.00 gift card every time you recommend a 5-Star service provider! Click here
For Sales Enablement professionals:
Mobile & Wireless's top-rated vendors:
Most recent job openings:
- Posted May 4 Senior Product Marketing Manager/Mobile Category Symantec Mountain View, CA, USA
- Posted May 4 Senior Product Manager (741739) Microsoft Corporation Redmond, WA, USA
- Posted April 27 Director of Field Marketing Confidential Belcamp, MD, USA
- Posted April 27 WW Field Marketing Operations Manager Microsoft Redmond, WA, USA
- Posted April 27 Marketing Operations Sr. Advisor Dell NH, Nashua, USA