• Time for Mobile Marketing to Go BtoB

    While mobile marketing, in some basic forms, has been around for more than a decade, the speed at which the notable move to mobile is occurring has left many a BtoB marketer wondering how to tap this channel to reach customers and prospects. BtoB marketers must move past their procrastination and either create mobile marketing programs or look to expand existing ones that have not been central to marketing efforts.

    Arketi Insights is a regular thought-leadership series of publications that examines top and emerging BtoB marketing topics, and what they mean for high-tech BtoB marketers. The first issue focuses on mobile marketing in the BtoB space.

    TitledĀ Time for Mobile Marketing to Go BtoB, this publication covers key considerations when looking to go mobile, such as:

    • Approaching mobile as a long-term strategy,
    • Mapping communication value with an audience-friendly cadence,
    • Including calls-to-action that are mobile accessible, and
    • Developing compelling mobile-ready video content.

    Time for Mobile Marketing to Go BtoB is available for free download atwww.arketi.com/2012mobileinsights.

    To view a social media news release, visitĀ here.

    Jackie Parker is the Vice President at Arketi Group, an integrated marketing consultancy that helps business-to-business organizations generate revenue and accelerate growth through intelligent strategy, branding, marketing and public relations. To view all company blogs go to Arketi Group blog site.

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