Select your field of interest to join your peers in exploring IT marketing trends, ideas, insights, and resources worldwide. You must Register to participate in interactive features.
Home Page • Infrastructure Software • Market Research • Product Marketing
Spiceworks recently completed a study to get a better grasp on adoption plans of Windows 8 among US SMB IT pros. The first survey was conducted in August 2012, prior to the Windows 8 launch in October, and the second survey was conducted in December 2012.
The main goals were to understand how IT pros’ perceptions/plans for Windows 8 adoption changed once the product hit the marketplace. Additionally, we sought to determine how much impact employees will have on Windows 8 adoption, and to find out if IT pros plan to upgrade from XP to Windows 7 or Windows 8.
The first survey also investigated IT pros’ current environment for computers, smartphones and tablets to understand if there are any underlying factors that might affect adoption.
Windows 8 adoption in a complex world.
SMB IT pros could have anywhere from 20 to 1,000 end users at multiple locations and multiple devices per user. Windows 8 is being marketed as having versatile new features as well as a common ecosystem for computers, tablets and smartphones – which is definitely a compelling offer that could make an IT pro’s life a bit easier.
Windows in SMBs: From XP to 7 or 8.
Windows has a stronghold in SMBs with 96% of respondents surveyed currently supporting Windows 7 and 83% supporting Windows XP. Knowing that XP will no longer be supported starting April 2014, SMBs will need to determine whether they’ll upgrade to Windows 7 or make the leap to Windows 8.
Reasons for adopting or not adopting Windows 8.
Respondents planning to adopt Windows 8 within 90 days of release were asked the top reasons for adopting. Increased speed and security were at the top of the list, followed by improved manageability, enhanced touchscreen capabilities and better integration with smartphones and tablets.
Windows 8 on mobile: Smartphones & tablets
What’s the verdict on adopting Windows 8 for mobile? Turns out, the majority of IT pros have no plans to adopt the OS on their company’s smartphones and tablets. However, 79% of IT pros managing smartphones and 71% of IT pros managing tablets state that the top reason for managing multiple mobile OSs is due to employee requests.
The full Future of Windows 8 report can be downloaded, for free, on the Spiceworks website.
Bil Brauer is an Online Marketing Specialist for Spiceworks, the largest and fastest-growing social network for IT. Dubbed “The Facebook of IT” by TechCrunch.VN:R_U [1.9.7_1111]The Future of Windows 8? Only Time Will Tell ,
Leave a Comment
You must be logged in to post a comment.
Earn a $5.00 gift card every time you recommend a 5-Star service provider! Click here
For Direct to End Users professionals:
Infrastructure Software's top-rated vendors:
Most recent job openings:
- Posted May 4 Senior Product Marketing Manager/Mobile Category Symantec Mountain View, CA, USA
- Posted May 4 Senior Product Manager (741739) Microsoft Corporation Redmond, WA, USA
- Posted April 27 Director of Field Marketing Confidential Belcamp, MD, USA
- Posted April 27 WW Field Marketing Operations Manager Microsoft Redmond, WA, USA
- Posted April 27 Marketing Operations Sr. Advisor Dell NH, Nashua, USA