• Move That Bus! Industry Marketing Professionals Have a Brand New Home

    “What do you do for a living?” 

    I always struggled with this question in social situations.  “I market computer products” does not do justice to my illustrious career, but how do you adequately explain your profession to a doctor or a lawyer or your daughter’s teacher without baffling them with jargon?  “I am a marketing director with NetApp who delivers sales enablement programs for channel partners that specialize in storage virtualization solutions.”  Huh?

    As IT marketing professionals, we are unique.  We help customers make sense of complex technologies.  We use sophisticated communications tools to manage diverse business relationships.  We work for world-renowned corporations and ingenious start-ups.  We have job functions, sales channels and terminology found in no other industry.  We are highly-specialized experts in a field few outsiders can comprehend.  Most importantly, we are a community bound by our desire to improve our skills and advance our careers. 

    Membership in this community used to mean hobnobbing with your peers at trade shows like NetWorld or CeBIT and regularly reading trade publications like InfoWorld and MicroScope.  If you have time, you participate in LinkedIn Group discussions, attend marketing webinars and follow industry blogs.  You most certainly discuss marketing strategies, new tools and best practices with your colleagues.    

    Now, finally, your community has a name and a home with the advent of IT Marketing World.  On this site you can quickly and efficiently improve your skills and advance your career by interacting with thousands of peers who share industry best practices through articles, blogs, case studies, comments, discussions, surveys, job listings and a sophisticated directory of marketing service providers.

    This is your community and your new home where participation determines how much you benefit. 

    So, when someone asks me what I do for a living, I tell them, “I am a marketing expert in the information technology industry delivering computing systems to power businesses worldwide.”  What is your answer?  You must REGISTER to post a Comment.

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