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CMO/Marketing Strategy • Demand Generation • Market Research
2012 IT Spending Priorities Report
When it comes to budgeting and setting expectations, IT managers are a band of wild-eyed optimists. At least that’s the overarching finding of InformationWeek’s 2012 IT Spending Priorities Survey, where 453 business technology pros answered questions on their project portfolio and funding methodologies. Read full storyComments -
Demand Generation • Market Research • Mktg Communications
What Your Prospects Want And Don’t Want From You
Providing detailed, current information that speaks to your prospects’ pain points is crucial when building the long-term relationships that lead to technology purchases. Read full storyComments -
Demand Generation • Mktg Communications
Customer-Driven From The Inside Out
As a global media company with products and solutions across every media platform imaginable, UBM TechWeb has had to transform the way data is collected, analyzed and stored, to deliver increased value to its audiences (business and technology professionals), as well as the marketers that want to reach them. Read full storyComments -
Demand Generation • Mktg Communications • Telemarketing
Data Asset Managers Boost ROI
Having the right data is an invaluable asset. To maximize the return on your investment, you need a Data Asset Manager. Read full storyComments -
CMO/Marketing Strategy
Podcast: The New World of Media & Marketing
The internet has changed business media forever. Social media, self publishing tools, search, and a variety of other technologies have transformed how business and technology professionals consume content and information. As a result, business media companies have had to radically transform their businesses. Along the way, some media companies have collected a lot of data and learned a lot about new behaviors and patterns that professionals are exhibiting today. Read full storyComments -
Demand Generation • Mktg Communications • Social Media Marketing
3 Marketing Myths Busted
Over the past several years, B2B tech marketers have developed tremendous proficiency in generating leads. Yet high lead-gen numbers aren’t necessarily prompting a pat on the back. Read full storyComments -
CMO/Marketing Strategy • Market Research • Security
2012 Strategic Security Survey Results
More than 945 IT and security professionals responded to InformationWeek’s 2012 Strategic Security Survey. This year’s results covers the gamut when it comes to security – from cloud and mobility to risk management and software development. Read full storyComments -
Demand Generation • Mktg Communications • Social Media Marketing
Online Marketing Summit – Call For Speakers
Online Marketing Summit Santa Clara Call for Speakers for now open. The Conference takes place October 22-25, 2012. Read full storyComments -
CMO/Marketing Strategy • Channel Marketing • VAR/Distributor
The Channel Comes of Age
CCI was proud to once again sponsor the annual Channel Focus North America and Latin America conference, which took place on April 26-27 in beautiful San Diego. Read full storyComments -
Cloud Computing • Market Research • Storage
IT Brand Pulse Announces Storage IT Brand Leaders
IT Brand Pulse, a trusted source of data and analysis about IT infrastructure, today announced the results of the March 2012 Brand Leader Awards survey. Read full storyComments
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